If you've been approached by a PE firm—or think you will be—this is the room you want to be in.

Over two days, you'll gain a clear understanding of how private equity firms actually work, how to protect your interests as a founder, and how to set up your business to increase valuation and reduce risk.

Led by seasoned entrepreneur and investor John Ratliff, you’ll explore the forces that shape the private equity landscape and how to level the playing field as a founder.

This is not theory. It’s an unfiltered, founder-first perspective from someone who’s sat on both sides of the table.

This isn’t a conference or pitch. It’s a curated, founder-level conversation designed to elevate how you think about value creation, deal-making, and growth. With only 15 seats, expect deep connection, personal feedback, and honest conversations.

Day 1 – Deep Dive on Private Equity with John Ratliff

Cut through the fluff and get to the core of how private equity firms operate. You’ll leave with:

• A real understanding of how deals are structured
• Clarity around what PE firms want (and what they don’t say out loud)
• Tools to assess your own business through the lens of a potential buyer
• Insight into how to preserve your value, your leverage, and your legacy

Day 2 – Scaling Up Overview + Coaching with Kevin O’Connor

Learn how the Scaling Up framework can help you improve valuation, streamline operations, and reduce dependency on the founder.

• Morning session: Overview of People, Strategy, Execution & Cash
• Working lunch: Open coaching and discussion tailored to attendee challenges