If you're a growth-oriented entrepreneur and you want to systemize, scale and eventually exit your business...

One of the most powerful tools that can help you get there is creating a unique set of Core Values for your company.

When done right, Core Values give your company 4 distinct advantages that help you scale:

1) Core Values give employees confidence in making decisions with incomplete information.

They give the team something they can anchor their decisions to, so they're not afraid to make mistakes.

2) Core Values give your team a "secret language" and a sense of identity.

The rules are clear, they are shared by everyone, and there are words and phrases unique to your company... like a secret handshake at a fraternity or sorority.

3) Core Values keep everyone aligned.

They provide a solid framework to recognize and redirect team members.

4) Core Values lead to world-class culture and make it easier to recruit top-tier talent.

A-players want to play a bigger game, and they want to know the rules of the game. Core Values make it clear. 

Here at align5, we’ve helped hundreds of entrepreneurs discover their unique Core Values and build them into the DNA of their companies, unlocking new levels of growth and performance.

We regularly facilitate the Core Values discovery process at our high-level mastermind events here in West Chester, PA. 

And now, we're finally sharing that process in our Core Values Playbook which you can download below.

It walks you through the same Core Values discovery process we've used with every company we’ve helped scale.

The results?

- Lower employee turnover

- Higher retention

- World-class company culture

- Faster growth

- More freedom for the CEO and senior leaders

- A team that operates with a deeply felt sense of purpose and belonging…

All of which empower your company to work smarter, increase your impact and become a leader in your industry…

All while building towards a 7, 8 or even 9 figure exit.

That’s the power of getting your Core Values right.

Click below to download the Core Values Playbook.

To your success,

- John Ratliff

Founder, align5